Dr. Erien-naikachep Maurice,IKURU & Dr. Florence Abuoma OROKOR
VIRTUAL COMMUNICATION PROFICIENCY AND ADMINISTRATIVE COMPETITIVENESS OF COMMERCIAL BANKS IN RIVERS STATE.
ABSTRACT
This study examined the relationship between virtual communication proficiency and administrative competitiveness of commercial banks in Rivers State. The objective of this study was to empirically examine how the dimensions of virtual communications proficiency such as technological proficiency and, adaptability and flexibility can influence for administrative competitiveness. To achieve the objective, the study explanatory survey research design was adopted. The population of the study consisted of one hundred and fifteen (115) top managers from twenty-one (21) Commercial banks operating in Rivers State, Nigeria, as top five managers were chosen from each bank. By census study, the entire population was employed as the sample size of the study. The reliability of the instrument was ascertained using Crombach Alpha with the least coefficient up to 0.743. Out of 115 copies of the questionnaire distributed, 109 copies of the questionnaires were retrieved. The data obtained from the field were analyzed using Spearman's Rank Order Correlation Coefficient and t-test with the aid of SPSS Version 22.0. Four hypotheses were tested using Spearman Rank Order Correlation. The study found that: technological proficiency has a moderate positive relationship with cost efficiency of Commercial Banks in Rivers State; technological proficiency has a weak relationship with process efficiency of Commercial banks in Rivers State; adaptability and flexibility has a very strong positive relationship with cost efficiency of Commercial Banks in Rivers State, and; adaptability and flexibility has a moderate relationship with process efficiency of Commercial Banks in Rivers State. The study concluded that increased use of virtual communication proficiency such as, technological proficiency and, adaptability and flexibility brings about administrative competitiveness of commercial bank. The study recommended amongst other things that business leaders in commercial banks and other financial commercial should attend to the suggested dimensions to stay current on best practices and outer perform other administrators.
