Fehintola Tomi Lemo, Prof. Subuola C. Abosede & Dr Kenny A. Soyemi
ORGANISATIONAL CULTURE AND MARKET ORIENTATION AS PREDICTOR OF ACADEMIC ENTREPRENEURSHIP OF PRIVATE UNIVERSITIES TEACHING STAFF IN SOUTHWEST, NIGERIA.
ABSTRACT
This study is an investigation of Organizational culture and Market orientation as predictor of academic entrepreneurship in private universities teaching staff. The study adopted survey research design and the sample comprised one thousand, three hundred and nineteen (1,319) academic staff of private universities in Southwest selected through simple random sampling techniques. Organisational Culture Questionnaire (r=0.96), Market Orientation Scale (r= 0.92) and Academic Entrepreneurship Scale (r= 0.92) were the major instruments used for data collection in the study. Data were analysed using Multiple Regression Analysis. Results showed that Organisational culture and market orientation predicted academic entrepreneurship of teaching staff at private universities (R =.100; R2 =.010; Adj. R2 =.008; F (2, 1095) = 5.514; p.05). It also showed that there is significant relative contribution of Organisational culture (â=.038; t = 2.336; p =.020) and market orientation (â=.052; t = 2.47; p =.013) to academic entrepreneurship of teaching staff of private universities. The study concluded that there is significant combination and relative contribution Organisational culture and market orientation to academic entrepreneurship of teaching staff of private universities. The study recommended that Private universities in the Southwest should work with industries, businesses, the government, and non- governmental organisations to develop fresh, relevant, and sustainable entrepreneur curricula.
