Willam-West, Isobereofori
Digital Entrepreneurial Marketing Skills as Panacea for Unemployment among Business Education Graduate Students in Rivers State Universities
Abstract
The study investigated Digital Entrepreneurial Marketing Skills as Panacea for Unemployment among Business Education Students in Rivers State Universities. This study adopted a correlational research design The population of this study is 125 Business Education graduate students of 2022/2023 academic session, 57 from Rivers State University and 68 from Ignatius Ajuru University of Education. The total population was used for the study since it is of a manageable size and as such the census sampling technique was adopted. The instrument for data collection was questionnaire structured on a four-point rating scale. The instrument was validated by three experts. In order to establish the reliability of the instrument the test re-test method was adopted; scores obtained were correlated using Pearson Product Moment Correlation Coefficient and it yielded a reliability coefficient index of 0.82 and 0.79 respectively. Pearson Product Moment Correlation Coefficient (r) was used to answer the research questions and t-transformation was used to test the hypotheses and to establish the relationship between the two variables at 0.05 levels of significance and decision was made based on the r-value. The study revealed a positive low relationship between social media marketing and unemployment reduction among Business Education graduates in rivers state universities. It was recommended that Students should utilize their social networking handles for marketing purpose as it has proven to be very beneficial in marketing product in the digital era.
Keywords: Digital, Entrepreneurial, Marketing, Skills and Unemployment
